REDESIGNING

A CZECH RUM TOTEM

NEEDS

 

Create a stunning visual narrative, redesigning the brand, the bottle and the graphic for packaging, directed principally to the bartmans, mainly from Eastern Europe, and building the architecture of the rest of Captain Bucanero's rums.

SOLUTIONS

 

Our proposal was to create a clear graphic proposal, adding an icon (the skull) for use in communication and events, we commissioned Axel Bel, famous tattoo artist who created the skull illustration.

For the structural we create a practical bartender bottle that allows us to gain bottle height and presence on the shelf.

A STORY WORTH

TELLING

Capitán Bucanero is a well-known Dominican rum established in 1903, a leading brand in East Europe and widely recognised  brand worldwide.

Capitán Bucanero has accompanied generations of European over the years and is typically the first rum Czechs people have experienced.

 

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